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January 16, 2014

Agnity Shows Its Differentiation in Communication and Collaboration in Context


For advanced Web-based communications using the standard WebRTC, the healthcare industry has always been seen as one of the verticals that has the most potential. Physicians and other healthcare providers are expected to increasingly turn to video conferencing in order to remain in touch with patients while at the same time keeping spiraling healthcare costs under control.

At the WebRTC Conference & Expo in Santa Clara, Calif., one of the participating companies, Agnity, offered a vision of how it is combining unified communication with enterprise mobility to the benefit of healthcare verticals. Agnity offers a complete cloud-based mobile unified communications and collaboration solution designed to enable service providers to empower enterprise mobility for the business and vertical markets, with a goal toward enabling new vertical business models. The company enables its service provider customers to quickly and cost-effectively deliver differentiated revenue-generating services across mobile/LTE, VoIP/IMS and cable MSO networks.

Yogi Sikri, vice president of Enterprise Product Management for Agnity, said the company’s differentiation lies in taking communications and combining that with business processes, as well as communication and collaboration in context.

“We really see context as a huge differentiator that organizations can bring. By that we mean…let’s say it’s a healthcare application,” said Sikri. “In the case of a healthcare application, a patient is really the context. In the case of customer care, the user who is interacting with the back end is the context. So how do you communicate and collaborate in context?”

Agnity offers healthcare IT business connectors that organizations can use to integrate communication with healthcare. On top of that, it has built a common framework available as APIs. Using those APIs, customers can get the out-of-the-box application for communication and add business process in, or if they have existing business processes, they can take the company’s communication widgets and inject them into those business processes. Agnity provides a healthcare vertical application that allows users to do in-context collaboration for physicians who wish to interact with their staff as well as do things like telemedicine, said Sikri. He demonstrated a unified communication client the company has, showcased as a browser with a number of communication features such as contacts and call history, transfers and conferencing, plus the ability to make phone calls with live video and send messages.

“This is essentially embedded with a bunch of other features I would need,” said Sikri. “For example, in this case, this is embedded into my voice mail, potentially looking at the weather, or looking at the news. That is how we see WebRTC in general. Taking communication and combining that with business processes. We see this as where the industry is going. Your Web is becoming the central point for all your communications, both audio and video, as well as to do the existing processes that you do.”

For healthcare entities interesting in expanding the realm of their communications ability to gain efficiencies and offer more and better patient care (or even remote patient care), such a service would be invaluable.




Edited by Rachel Ramsey
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