With every new device Amazon debuts they make important improvements to ecommerce. They were the first to introduce “one click check out” that combated the issue of abandoned shopping carts. Now with the new line of Kindle Fire tablets, which become available later this year, they introduce the “Mayday Button." This Mayday Button is a one click technical support button that will drastically shorten the time consumers wait to receive real-time assistance from Amazon's customer care specialists.
The Mayday Button is bound to make users more confident and feel more powerful, knowing they can summon help with a simple click. The button is made to resemble a life preserver and users will find it located among the Kindle’s settings. When a user pushes the button, a dialog box opens up. The dialog box includes a live video image of your support technician. You can see who is helping you, but they cannot see you. Your technician can hear you, make drawings on your device screen and check your device's status remotely.
Jeff Bezos, Amazon's founder says that he sees Mayday as a service that lives at the intersection of “Customer Delight” and “Deep Integration with the entire stack.”
The Mayday Button embodies WebRTC's prime directive, embedding real-time voice, text and video communications capabilities with Web browsers.
Many experts are asking how long it will be before Amazon debuts a speech-enabled, automated personal virtual assistant. Amazon is on top of its game when it comes to acquiring high-quality automated speech processing technology. Amazon recently acquired personal virtual assistant creator EVI. Chances are we have not yet seen the deep integration of what Amazon all ready has in speech processing, machine learning and cloud -based storage that only industry giants like Google, Microsoft, IBM, AT&T and Apple can rival.
Amazon's leadership in ecommerce is due to their constant, 'incremental' improvements. The Mayday Button will be seen as a lifesaver to many non-computer savy users, especially users who are upgrading from e-readers to full-blown tablets. The Mayday Button will make device owners more comfortable using and talking about their device.
Edited by
Blaise McNamee
