In the SEO-focused advertising world of today, search engine ranking is vital to the growth and success of your blog. Whether it is a personal or professional blog, it is important to ensure that it appears in the top results on the first page of search engines like Google. While browsing through Google search results, people rarely click to the next page, meaning that your blog ranking is crucial to driving traffic towards your website.
Here are five practices that can help improve and enhance your blog ranking.
Choosing the Right Keywords
To make sure your blog ranks well in search engine results, you should research the right keywords to go with your topic. The relevant keywords that consistently rank well in the search results will allow your blog to perform better and attract more traffic than usual. You should also perform keyword research on your direct competitors to see what keywords they use and how well they rank in the search engine rankings.
Structuring Your Blog Properly
In addition to using the relevant keywords in your blog posts, you should also try to structure your blog properly to make sure it stands a good chance in search engine rankings. The search engine algorithms recognize keywords placed in various areas of your blog, including the headers, headings, blog text content, image files, web page address, etc.
Using Keywords Naturally
One of the best things you can do to improve your blog’s search engine ranking is to use the keywords naturally. Even if you do the relevant keyword research and choose all the right keywords, your SEO strategy might not be successful if you simply stuff the keywords without any regard for the content of your blog. Organically using keywords throughout your blog feels more natural and sits well with the reader while contributing to the ranking of your blog.
Incorporating Backlinks in Your Blog
The Google algorithm ranks the blogs higher if they are linked elsewhere on the internet. This method of linking to other websites naturally within your content is called making a backlink, and incorporating backlinks in your blogs can contribute greatly towards growing your blog ranking when it comes to search engine optimization. The more credible your backlink profile, the higher your spot on the search results.
Writing Longer Content
Long content with words ranging between 1000 and 1500 words tends to rank better than shorter content with less than 1000 words. Longer blog posts also allow you to incorporate more backlinks and tend to be shared more by people as compared to smaller posts.
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